From Chaos to Clarity: How MarketiseMe Adopted HubSpot to Transform Marketing and Drive Leads

MarketiseMe, a full-service marketing digital agency, struggled to scale with scattered data and no outbound strategy. We streamlined their operations with a CRM, automation, and targeted lead generation—unlocking a scalable path to growth.

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Company:
MarketiseMe
Company Size;
11-50
Headquarters:
Sofia, Bulgaria
Indusrtry;
Advertising Services
Project:
HubSpot CRM Implementation & Cold Email Lead Generation
Lenght:
3-6 Months
Solutions:
Tech Stack:

Challenges Faced

Lack of Outbound Lead Generation Channel

Lack of Outbound Lead Generation Channel

Marketiseme.com had no structured outbound strategies to connect with potential customers, resulting in limited growth opportunities, relying solely on inbound.

Absence of a CRM Solution

Not having a CRM and depending on tools like Google Sheets, Gmail, and Excel left their customer data scattered and inefficiently managed, resulting in missed opportunities, revenue leaks and workload saturation.

Missing Automations & Integrations

Manual processes and disconnected tools consumed time and resources, limiting the scalability of their business.

What We Did

01

Outbound Channel

We designed a custom lead generation strategy, targeting prospects and launching outbound campaigns with advanced tools and analytics, creating a new client acquisition channel.

02

CRM Implementation

We recommended and implemented HubSpot, a scalable CRM tailored for marketing agencies, offering robust automation and integration features.

03

Workflows Automation

We mapped existing workflows, set up custom CRM fields, and built automated processes to save time and improve productivity.

04

Targeted Outreach

By integrating lead generation campaigns with the CRM, we facilitated personalized and trackable outreach through emails, LinkedIn, and follow-ups.

05

Increased Productivity

We provided live training sessions and detailed video tutorials, ensuring the team quickly adopted and effectively utilized the new systems.

Results We Achieved

1.7%
Conversion Rate

Within 2-4 weeks, the outbound campaigns generated four high-quality leads from 500-600 prospects, showcasing the effectiveness of the new strategy.

50%
Reduction in Manual Tasks

CRM implementation centralized customer data and automated workflows, cutting manual work by 50% and significantly improving operational productivity.

2
Integrated Systems

The CRM setup established a solid foundation for scalability, integrating seamlessly with invoicing and project management tools to prepare for future growth.

We appreciated the seamless implementation of the CRM system and the value brought by the outbound campaigns. The tailored approach and comprehensive training empowered our team to adapt quickly and confidently to the new processes.

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